shock and awe

From the NEW YORK TIMES editorial page, by Thomas Friedman:

...if you go to G.M.'s Web site, here's what you will see: an ad with a young African-American boy saluting an American flag, above the following offer for U.S. military personnel: "In appreciation of your commitment to our country, G.M. extends a $500 exclusive offer to active duty military and reserves when you purchase or lease select 2005, 2006 or 2007 G.M. cars, trucks and S.U.V.'s — just show your military ID!"

That's really touching. First G.M. offers a gasoline subsidy so more Americans can get hooked on nine-mile-per-gallon Hummers, and then it offers a discount to the soldiers who have to protect the oil lines to keep G.M.'s gas guzzlers guzzling. Here's a rule of thumb: The more Hummers we have on the road in America, the more military Humvees we will need in the Middle East.

You want to do something patriotic, G.M., Ford and Daimler-Chrysler? Why don't you stop using your diminishing pools of cash to buy votes so Congress will never impose improved mileage standards? That kind of strategy is why Toyota today is worth $198.9 billion and G.M. $15.8 billion. G.M. is worth just slightly more than Harley-Davidson, the motorcycle company ($13.6 billion).

President Bush remarked the other day how agonizingly tough it is for a president to send young Americans to war. Yet, he's ready to do that, but he's not ready to look Detroit or Congress in the eye and demand that we put in place the fuel-efficiency legislation that will weaken the forces of theocracy and autocracy that are killing our soldiers in Iraq and Afghanistan — because it might cost Republicans votes or campaign contributions.

This whole thing is a travesty. We can't keep asking young Americans to make the ultimate sacrifice in Iraq and Afghanistan if we as a society are not ready to make even the most minimal sacrifice to help them.